Replacing our CDs has shown up a benefit we hadn’t really anticipated.
Here’s what happens. As our customers know, our CDs usually contained more than one item. However, we tended to title the CD with the name of the most important (our call) item on the CD.
However, when we replace our CDs with downloads, each publication on the CD becomes a product unto itself. In that way, it gets its own listing in our catalog and on the various geographic and special interest pages of our website.
Here’s an example. Recently we retired our CD-ROM about the History of the Minisink Region of New York State (and Pennsylvania, and New Jersey). The featured component of that CD was Stickney’s 1867 History of the Minisink Region. However, there were two other publications on that CD: Twin River Valley, the 1834 yearbook of Port Jervis High school, and a particularly scarce 1922 Directory of Port Jervis (which included neighboring locations).
The CD never sold as well as we thought it would; we suspect the reason was that if people already had access to the Stickney book, they went no further and never discovered the Port Jervis Directory or the Port Jervis High School yearbook on the same CD.
Well, now that we’re reissued the three as individual downloads, we think more people will be seeing these additional publications — that were actually there all along.
Do you want to take a look at any of these?
Here’s how to find them:
Stickney’s History of the Minisink — click HERE
Twin River Valley, the Port Jervis High School yearbook — click HERE
That elusive 1922 Port Jervis Directory — click HERE
Of course, our main catalog is HERE, so why not have a look at it, too?
Bottom line: we think that replacing our CDs will help you find things you never suspected we had just as much as it helps us streamline our processes and deliver quality content to you faster and more economically.